Our Shared Values
The Bank's Corporate Identity rests on four fundamental values with the acronym HEIR.

Humility   
Synonymous with meekness and a belief that the "Customer is king". Products and services cover every segment of the market. At UBA, staff are taught not to despise small beginnings. By a deliberate business philosophy, numerous startups and new business initiatives have been supported from incubation to maturity.

Empathy     
Knowledge of the customer and intimate understanding of their businesses is an integral part of the Bank's marketing strategy, and this is done with a view to developing mutually beneficial and enduring relationships. We are constantly driven by a strong desire to assist our customers in their efforts to create value. We partner with our customers in a way that reflects understanding and appreciation of their business.

Integrity      
Every member of the UBA group is taught to uphold, the virtues of moral excellence, honesty, wholeness and sincerity in all interactions with everyone - customers, service providers, fellow staff and all other stakeholders. This value has proven tremendously helpful in building the UBA brand.

Resilience   
It is part of the culture in UBA to proactively conceptualise, design and develop products and services, which surpass the expectations of customers, no matter the odds. The Bank's innate strength also enables it to adapt to fast changing economic trends and cycles.