There are no limits to becoming a great entrepreneur. Growing your business is however no small feat. You must
continue to reinvent yourself and your business.
continue to reinvent yourself and your business.
Now that you have hit the
ground rolling by starting your business, here a few things we think you should always remember.
ground rolling by starting your business, here a few things we think you should always remember.
1.
Go digital
Go digital
It’s 2019 – customers expect to be able to Google your business and find all relevant information with a click. You can’t solely rely on word of
mouth or foot traffic to acquire an adequate number of customers. Online
platforms like Instagram, Facebook, Google My Business etc, can help promote your business, find leads and find new
customers.
mouth or foot traffic to acquire an adequate number of customers. Online
platforms like Instagram, Facebook, Google My Business etc, can help promote your business, find leads and find new
customers.
Every business should have a strong online
presence.
presence.
2.
Don’t neglect email marketing.
Don’t neglect email marketing.
One of the common misconceptions about
marketing your small business is that email traffic and conversions are important. Just
because social media has made communication so easy, doesn’t mean your audience do not read. You’d be missing out
on a number of potential customers by neglecting email marketing.
marketing your small business is that email traffic and conversions are important. Just
because social media has made communication so easy, doesn’t mean your audience do not read. You’d be missing out
on a number of potential customers by neglecting email marketing.
Start
collecting those emails please!
collecting those emails please!
3.
Have a brand story.
Have a brand story.
A business needs to have a story behind it. Stories are how
we connect with one another. People crave the emotional and
powerful connection to a brand that comes through a story. Your brand story will position you and your business steps
ahead of your competition and in the heart of your target audience.
we connect with one another. People crave the emotional and
powerful connection to a brand that comes through a story. Your brand story will position you and your business steps
ahead of your competition and in the heart of your target audience.
If
you don’t know how to create a brand story, start with the why and go from
there.
you don’t know how to create a brand story, start with the why and go from
there.
4.
Grow your skills.
Grow your skills.
As a business owner, you never stop learning. Running
a successful business requires a wide variety of skills and expertise. Spend some time growing your expertise in
marketing, writing, sales, general management, digital marketing, bookkeeping,
etc. to develop a well-rounded entrepreneurial skill set.
a successful business requires a wide variety of skills and expertise. Spend some time growing your expertise in
marketing, writing, sales, general management, digital marketing, bookkeeping,
etc. to develop a well-rounded entrepreneurial skill set.
Now that you have read through, utilize these strategies and see the difference
they will make in your business.
they will make in your business.
Realize that your work will never be done.
You’ll constantly be competing for these customers in the marketplace, you can
never simply rest on your laurels.
You’ll constantly be competing for these customers in the marketplace, you can
never simply rest on your laurels.
Focus on being better and build that empire
you always dreamed about!
you always dreamed about!
Tell us what you think. Drop your comments
below.
below.
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