According to Jay-Z, “Not a Businessman—a Business, Man.”
There’s a great deal
aspiring entrepreneurs can learn from him and his wife, Beyoncé. Aside from being amazing artists, they
are even more amazing as entrepreneurs. Here are a few lessons we can learn
from them.
aspiring entrepreneurs can learn from him and his wife, Beyoncé. Aside from being amazing artists, they
are even more amazing as entrepreneurs. Here are a few lessons we can learn
from them.
1. Don’t just sell a product, sell a story.
It is a pretty classic lesson for any good business owner or entrepreneur.
You don’t sell a product but a story. Beyoncé and Jay-Z are a perfect
illustration of this concept. Their entire On The Run Tour show was based on
selling their dream life. At the end of the concert they featured a video of
their happy family, capturing the best moments of their life, moments that
people have itched to discover.
The success of their OTR Tour was largely because of their story. People
paid to see their chemistry on stage. In the end they don’t just sell music,
they sell a lifestyle, a story of a perfect powerful couple and a perfect
family life everyone would love to have- This is their story.
paid to see their chemistry on stage. In the end they don’t just sell music,
they sell a lifestyle, a story of a perfect powerful couple and a perfect
family life everyone would love to have- This is their story.
As an entrepreneur, you have to your wrap your product in an appealing
packaging with an emotional storytelling, build a story around your vision and
make people want to identify with this vision.
packaging with an emotional storytelling, build a story around your vision and
make people want to identify with this vision.
Don’t just focus on the simple things, tell a story around it.
2. Build effective partnerships.
One thing Mr and Mrs Carter, as many other artists, both learned very
quickly: a good collaboration often ends up in a billboard hit.
As an entrepreneur, this a simple rule. Don’t hesitate to build as many
strong partnerships as you can, with people who share the same vision as you.
It will be a win-win operation.
strong partnerships as you can, with people who share the same vision as you.
It will be a win-win operation.
3. Upgrade your product
Beyoncé’s self-titled LP release was accompanied with a video for every
single song. She was not selling a music album but more of a music experience
for her fans.
single song. She was not selling a music album but more of a music experience
for her fans.
She understood the power video has taken nowadays and managed to
leverage it in order to sell a better product.
leverage it in order to sell a better product.
As an entrepreneur, you should always be thinking about how you can upgrade your
product, especially taking new trends into account.
product, especially taking new trends into account.
4.You need a solid team around you
A business is nothing without
the people who work behind the scenes. While the entrepreneur may have big
dreams, it is ultimately the team, with whose help he/she can realize the
goals.
the people who work behind the scenes. While the entrepreneur may have big
dreams, it is ultimately the team, with whose help he/she can realize the
goals.
This is another recipe
for Beyoncé and Jay-Z’s success. They work with the best in order to make high
quality products and sell them with a good commercial strategy. They have a
team they can trust, to manage impossible challenges.
for Beyoncé and Jay-Z’s success. They work with the best in order to make high
quality products and sell them with a good commercial strategy. They have a
team they can trust, to manage impossible challenges.
As an entrepreneur, this is one of the difficult things to attain- the
right team. It comes with a price of disappointment and all sorts but it is the
key to success. You should be willing to pay the price to work with the best,
and some day you will be rewarded. It’s a long term investment that is
definitely worth it.
right team. It comes with a price of disappointment and all sorts but it is the
key to success. You should be willing to pay the price to work with the best,
and some day you will be rewarded. It’s a long term investment that is
definitely worth it.
Any other lessons
your learned from them? Share your thoughts.
your learned from them? Share your thoughts.
From Jay Z, I learnt that perception matters, he was perceived as a rapper earlier so he changed the way he looked or rather he rebranded and came back as the business mogul we know today.
Jayz story would inspire you that in whatever sphere of life you can turn that into an advantage ,you can make head way from that and Beyonce,it’s not about the money it’s about the legacy,future
Y'all should take a trip back to '96 where it all started.
"…It's like every year is '96"
– Jay Z
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This will help you brand and promote it better to larger groups of potential customers. Creative Agency Engaging and entertaining your customers is great, however, only if it serves the goal of increasing brand awareness and ultimately making a sale.
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