Ayodeji ‘WIZKID’ Balogun joins UBA group as brand ambassador.

Expanding the already existing long relationship between the two, UBA finalizes talks with Wizkid as he joins UBA group as Brand Ambassador.

The timing of this news couldn’t have come at a better time as according to the GMD; Kennedy Uzoka, ‘we have reached a saturation which is compounded by what we see in the technology space and the only area we need to address this problem is the medium and small scale sector and that is why UBA is leading this crusade, dedicating our resources to drive this area and change the narrative.

Figure 1: GMD; Kennedy Uzoka and Ayodeji ‘WIZKID’ Balogun at the #UBAMarketplace19 panel session moderated by Gbolahan Olatunde AKA BollyLomo

Wizkid whose definition of success is by touching people’s lives worldwide says; ‘it has always been my dream to make sure that I try as much as possible to have a talent from every African region and this is why we are partnering with UBA to create global stars. What we are doing right now; UBA and Starboy is one of the biggest footsteps that can ever happen in the creative space.

UBA over the past years has actively supported the creative space and continues to invest in entrepreneurs so that they can stand alone because as a Pan-African Bank, it is important that our continent continues to be lifted.

The creative industry has done very well. It is hard not to find Nigerian music being played in almost all parts of the world. It is for this reason that UBA will continue to open her arms to the likes of Wizkid and the Upcoming Wizkids.

Wizkid ranked 5th on Forbes and Channel O’s 2013 list of the Top 10 richest/Bankable African Artists began his career at the age of 11 and has since risen to become a global icon. He has received over 150 awards and nominations.

L-R: Group Head Marketing Communications; Dupe Olusola, GMD; Kennedy Uzoka, Wizkid, Group Director, Corporate Communications; Bola Atta, Chairman UBA Group, Tony Elumelu, CON.

The partnership between UBA and Wizkid is a lead example of how the brand is moving from just music sponsorship to partnering with artists. It creates a creative and financial collaboration that serves both artist and bank.

UBA is one of Africa’s leading banks with operations in 20 African countries. It also has a presence in the global financial centers; London, New York, and Paris.  UBA provides banking services to more than 15 million customers globally, through diverse channels.